Whose Catalog Is This???

sheepherder · 02-21-2011, 09:48 AM

Browsing eBay for...something...and I noticed several (like a dozen or so) sellers hawking individual pages of an old catalog...I saved the 'enlarge' image because it showed the relative size & shapes of Old Style Luger parts vs New Style...

...then I noticed the "America's Great Gun House" and "Everything In Guns Under One Cover"...with Lugers on page 359 (!)...

So...What catalog is this from???

The oldest Numrich catalog I have is #10, from sometime in the 70's...and this is not from Numrich...

alanint · 02-21-2011, 10:00 AM

It might be a Bannerman catalogue.

http://www.cornellpubs.com/old-guns/...-bannerman.php

Ron Wood · 02-21-2011, 10:49 AM

"Everything In Guns Under One Cover" sounds like Stoeger.

Vlim · 02-21-2011, 11:08 AM

If you reverse the image, you can make out a very faint 'Stoeger' and 'N.Y.' on the other page.

At the bottom you can read 'YOU FIND WHAT YOU WANT AT STOEGER's'.

Eat your heart out, CSI

Ron Wood · 02-21-2011, 11:17 AM

No fair! I had to use my failing memory and you used your smarts.

Vlim · 02-21-2011, 11:21 AM

At least you got it right

sheepherder · 02-21-2011, 11:45 AM

Quote:

Originally Posted by Vlim

If you reverse the image, you can make out a very faint 'Stoeger' and 'N.Y.' on the other page.

At the bottom you can read 'YOU FIND WHAT YOU WANT AT STOEGER's'.

Eat your heart out, CSI

Hmph...That's very impressive...

I never thought of mirroring it...Looks like a MAB on the next page...

Alanint was correct, too - Cornell Pubs lists several digitally enhanced reprints of old Stoeger catalogs...Fairly cheap...512 pages in the 1939 World's Fair special edition reprint...$32.95...I think I may order one...

Thank you all for your help!!!

Ice · 02-21-2011, 02:07 PM

I have a copy of the 1939 Stoeger catalog. Enough eye candy in there to last for a long time.

Charlie

pitsword · 02-21-2011, 02:31 PM

Stoeger was or is the exclusive owner of the name "Luger", if I remember correctly. Is that still the case, is Stoeger an active company?
pitsword

Vlim · 02-21-2011, 03:54 PM

Ah, the virtues of internet:

Word Mark LUGER
Goods and Services IC 013. US 009. G & S: [ SHOTGUNS, ] PISTOLS [ , REVOLVERS, RIFLES, ] AND PARTS THEREOF. FIRST USE: 18950201. FIRST USE IN COMMERCE: 18950201
Mark Drawing Code (1) TYPED DRAWING
Serial Number 71290722
Filing Date October 5, 1929
Current Filing Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0269834
Registration Date April 22, 1930
Owner (REGISTRANT) A.F. STOEGER, INC. CORPORATION NEW YORK 509 FIFTH AVENUE NEW YORK CITY NEW YORK
(LAST LISTED OWNER) STOEGER, INC. CORPORATION BY CHANGE OF NAME NEW YORK 17601 Indian Head Highway Accokeek MARYLAND 20607

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Peter L. Costas, Esq.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 12C. SECT 15. SECTION 8(10-YR) 20100428.
Renewal 5TH RENEWAL 20100428
Live/Dead Indicator LIVE

mrerick · 02-21-2011, 07:08 PM

From Cornell's website, it looks like Stoeger now belongs to Beretta:

"Stoeger: A History of Affordable Quality Firearms"

In the 1990s, the Stoeger company was purchased by Finnish rifle manufacturer Sako. In 2000, Sako was acquired by Beretta Holding S.p.A. At that time, Stoeger Industries was placed under the ownership of Benelli USA, where it remains today as a member of the Benelli USA family of companies. The technology and expertise of Benelli USA are integral to Stoeger's manufacturing processes. And all Stoeger products enjoy a solid reputation for affordable quality."

In the USA, a registered trademark can be owned and used forever:

"Unlike other forms of intellectual property (e.g., patents and copyrights) a registered trademark can, theoretically, last forever. So long as a trademark's use is continuous a trademark holder may keep the mark registered with the U.S. Patent and Trademark Office by filing Section 8 Affidavit(s) of Continuous Use as well as Section 9 Applications for renewal, as required."

The key is that the trademark must be used in trade continuously, and it's registration must be affirmed every 5 years.

But.... has the trademark "Luger" been used associated with a firearm by Stoeger or it's owners within the last 5 years?

They continue to affirm their registration per the USPTO record Gerban found...

I wonder when we'll be able to buy a new one??????

Marc

02-21-2011, 10:49 AM	#3
Ron Wood Moderator 2010 LugerForum Patron Join Date: Jun 2002 Location: Santa Teresa New Mexico just outside of the West Texas town of El Paso Posts: 6,992 Thanks: 1,067 Thanked 5,101 Times in 1,678 Posts	"Everything In Guns Under One Cover" sounds like Stoeger. __________________ If it's made after 1918...it's a reproduction

02-21-2011, 11:08 AM	#4
Vlim Moderator Lifetime LugerForum Patron Join Date: Oct 2002 Location: Europe Posts: 5,049 Thanks: 1,035 Thanked 3,957 Times in 1,200 Posts	If you reverse the image, you can make out a very faint 'Stoeger' and 'N.Y.' on the other page. At the bottom you can read 'YOU FIND WHAT YOU WANT AT STOEGER's'. Eat your heart out, CSI Attached Images

02-21-2011, 11:17 AM	#5
Ron Wood Moderator 2010 LugerForum Patron Join Date: Jun 2002 Location: Santa Teresa New Mexico just outside of the West Texas town of El Paso Posts: 6,992 Thanks: 1,067 Thanked 5,101 Times in 1,678 Posts	No fair! I had to use my failing memory and you used your smarts. __________________ If it's made after 1918...it's a reproduction

02-21-2011, 07:08 PM	#11
mrerick Super Moderator - Patron LugerForum Life Patron Join Date: Dec 2009 Location: Eastern North Carolina, USA Posts: 3,901 Thanks: 1,372 Thanked 3,094 Times in 1,503 Posts	From Cornell's website, it looks like Stoeger now belongs to Beretta: "Stoeger: A History of Affordable Quality Firearms" In the 1990s, the Stoeger company was purchased by Finnish rifle manufacturer Sako. In 2000, Sako was acquired by Beretta Holding S.p.A. At that time, Stoeger Industries was placed under the ownership of Benelli USA, where it remains today as a member of the Benelli USA family of companies. The technology and expertise of Benelli USA are integral to Stoeger's manufacturing processes. And all Stoeger products enjoy a solid reputation for affordable quality." In the USA, a registered trademark can be owned and used forever: "Unlike other forms of intellectual property (e.g., patents and copyrights) a registered trademark can, theoretically, last forever. So long as a trademark's use is continuous a trademark holder may keep the mark registered with the U.S. Patent and Trademark Office by filing Section 8 Affidavit(s) of Continuous Use as well as Section 9 Applications for renewal, as required." The key is that the trademark must be used in trade continuously, and it's registration must be affirmed every 5 years. But.... has the trademark "Luger" been used associated with a firearm by Stoeger or it's owners within the last 5 years? They continue to affirm their registration per the USPTO record Gerban found... I wonder when we'll be able to buy a new one?????? Marc __________________ Igitur si vis pacem, para bellum - - Therefore if you want peace, prepare for war.

02-21-2011, 09:48 AM	#1
sheepherder Lifer Lifetime Forum Patron Join Date: Feb 2009 Location: ...on the 'ol Erie Canal... Posts: 8,182 Thanks: 1,398 Thanked 4,440 Times in 2,328 Posts	Whose Catalog Is This??? Browsing eBay for...something...and I noticed several (like a dozen or so) sellers hawking individual pages of an old catalog...I saved the 'enlarge' image because it showed the relative size & shapes of Old Style Luger parts vs New Style... ...then I noticed the "America's Great Gun House" and "Everything In Guns Under One Cover"...with Lugers on page 359 (!)... So...What catalog is this from??? The oldest Numrich catalog I have is #10, from sometime in the 70's...and this is not from Numrich... Attached Thumbnails __________________ I like my coffee the way I like my women... ...Cold and bitter...

02-21-2011, 10:00 AM	#2
alanint User Join Date: Mar 2008 Location: Marco Island, Florida Posts: 4,867 Thanks: 1,685 Thanked 1,916 Times in 1,192 Posts	It might be a Bannerman catalogue. http://www.cornellpubs.com/old-guns/...-bannerman.php

02-21-2011, 11:21 AM	#6
Vlim Moderator Lifetime LugerForum Patron Join Date: Oct 2002 Location: Europe Posts: 5,049 Thanks: 1,035 Thanked 3,957 Times in 1,200 Posts	At least you got it right

02-21-2011, 02:07 PM	#8
Ice User Join Date: Mar 2009 Location: Texas Posts: 552 Thanks: 13 Thanked 69 Times in 57 Posts	I have a copy of the 1939 Stoeger catalog. Enough eye candy in there to last for a long time. Charlie

02-21-2011, 02:31 PM	#9
pitsword User Join Date: Jun 2008 Location: Southern Maine Posts: 456 Thanks: 3,919 Thanked 101 Times in 81 Posts	Stoeger was or is the exclusive owner of the name "Luger", if I remember correctly. Is that still the case, is Stoeger an active company? pitsword

02-21-2011, 03:54 PM	#10
Vlim Moderator Lifetime LugerForum Patron Join Date: Oct 2002 Location: Europe Posts: 5,049 Thanks: 1,035 Thanked 3,957 Times in 1,200 Posts	Ah, the virtues of internet: Word Mark LUGER Goods and Services IC 013. US 009. G & S: [ SHOTGUNS, ] PISTOLS [ , REVOLVERS, RIFLES, ] AND PARTS THEREOF. FIRST USE: 18950201. FIRST USE IN COMMERCE: 18950201 Mark Drawing Code (1) TYPED DRAWING Serial Number 71290722 Filing Date October 5, 1929 Current Filing Basis 1A Original Filing Basis 1A Change In Registration CHANGE IN REGISTRATION HAS OCCURRED Registration Number 0269834 Registration Date April 22, 1930 Owner (REGISTRANT) A.F. STOEGER, INC. CORPORATION NEW YORK 509 FIFTH AVENUE NEW YORK CITY NEW YORK (LAST LISTED OWNER) STOEGER, INC. CORPORATION BY CHANGE OF NAME NEW YORK 17601 Indian Head Highway Accokeek MARYLAND 20607 Assignment Recorded ASSIGNMENT RECORDED Attorney of Record Peter L. Costas, Esq. Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 12C. SECT 15. SECTION 8(10-YR) 20100428. Renewal 5TH RENEWAL 20100428 Live/Dead Indicator LIVE