What's the logic behind hiding the reserve?

[lugerholsterrepair]

Lynn says...I do not like hidden reserves to the point that I will not bother to bid on any auction with a hidden reserve. If you are too cheap to pay the listing fee to start the auction at the minimum price you will take for it, why should I participate in an exercise in futility.

Having sold many thousands on Ebay I have found Lynn's statement to be short sighted from a sellers point of view.
If you start out a Luger holster for $300 because that's what you must have... it will often not get any bids. People like to start low and build up. I know cause I tried. They feel too committed early in the auction to plunk down the big money but they will build up to it searching for the reserve.
I don't know why but after trying everything known to man over the last 12 years I know it's human nature.

Jerry Burney