The reality is that the loss usually does not justify the effort required to get your money back. More than a few sellers exploit this fact to increase profit.
Part of doing bussiness over the internet I guess. Sellers believe they are essentially anonymous and are willing to put up with a little whining.
I prefer to purchase from internet sites that have disucussion forums (such as this one). They generally have a forum to 'publicly' discuss a bad transaction. If a seller has too many bad transactions he has a difficult time selling anything else. Generally a persons real name and address are made public.
Auction sites have limited feedback and can not/will not curb unscrupulus behavior. They make their money from the sellers.
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