I've certainly seen people get gripped by the fever and pay far more that I'd consider reasonable for an item by bidding early.
Another aspect is people who time their auction to end during the night or working day; it intrigues me as to the effect this has. Are they hoping people will enter a high bid early, in an effort to win in their 'absence' at the end of the auction, or are people put off bidding at all by not being able to place bids during the closing moments ? The latter is certainly true of myself.
The topic may warrant further investigation.
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