Its difficult to compare the EU and US gun market.
You cannot walk into a EU gun store and take a pick. It takes a lot of time to obtain a license and the license is never intended for personal defense, only for sports shooting, hunting or collecting. And its hard to obtain such a license.
This means that buyers need to take their time and carefully consider their choices because of all limitations.
Add to this the general decline in disposable middle class income in the EU, which is generally wiping out the middle class altogether. That is the main cause of the stuck markets in the EU.
Those who had a bit of money to play with in the past are now in survival mode, struggling to make ends meet.
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