Oooof, I did not look into the prices, The $ is less as the CHF now so not cheap but the official retailers in the USA have that same problem also so it's still worth it to travel over to CH and hold the gun of your choice into your hands first before you buy it.
The next good show is the Luzern one in March/April, there is even better stuff there and it's close to Zürich airport.
Guisan.