I'd like to add this:
11. I will try to follow rules 1-10, even if I'm doing it from my cell phone.
I just had an interesting experience with a guy who was selling guns on a local sales site. The e-mails I received were very short, had plenty of bad grammar, some were all caps etc. and they gave me the impression that the guy was an uneducated teenager, a total jerk and had very unrealistic expectations about the value of his guns. After a short exchange of e-mail, I finally wrote him off as a hopeless case.
A couple of months later I decided to give it a shot anyway, and after another few e-mails of the same nature I managed to set up a meeting with him. Come to find out, the guy is super nice and very reasonable, and I ended up buying three of his guns. I might even buy a 4th gun from him later, just didn't bring enough cash to get it.
He's working out of town most of the time and uses his cell phone to send and receive e-mail, so that was the simple reason why the e-mails were like they were and that's why I got such a bad impression of him to begin with. I figure that everybody else had the same impression, as he still had all the guns he had been advertising. The moral of the story is that I almost passed on three nice and reasonably priced guns captured by his Granddad in WWII, just because of my perception of him. So in short, it pays off to put some effort in how you write your e-mail, not only in the gun business.
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