I think that print magazines are generally in decline, with a few exceptions.
Online media are starting to dominate because of all the great capabilities they add to the consumer experience.
This forum site (and others) represent a community, and this and other Luger sites periodically provide updated and new reference articles. In some of my early studies of online media, we found that regular content creation and refinement were the keys to keeping people coming back, and attracting new visitors.
The new active social media has subsequently changed this transaction quite a bit. Since users are self organizing and generating their own content, the role of a "publisher" has very much changed.
Social media sites like "Facebook" (aka "Crackbook" at my office) can be quite compelling. It might be worth embracing such services to help route visitors here...
Marc
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 Igitur si vis pacem, para bellum -
- Therefore if you want peace, prepare for war.
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