ATS? Never heard of it. But if can make money, I am sure someone will replicate it. I have seen Mountain Village Edition iPhone, functional, cheap, probably $50-$60 (?) After all, it's not a very complex technology.
I also heard this story on the web. Charles Dickens visited New York in 19th century and felt very angry when he saw illegal copy of his book floating on the market. The purpose of this story was obvious: this is a stage
"Theory before action"