Chuck,
I sold a $ 50 shoulder holster to a fellow and then saw it for sale at a gun show table (same fellow) with a price tag $ 495.
Even if some buyer could "dicker" down that holster on the table and buy it for $ 200, the seller makes a killing and the new buyer thinks he pulled one over on the seller.
I suspect that happens with some of the dealers we watch for pricing clues.
BTW...I doubled my money on that holster...