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hqbmw · 05-17-2006, 07:42 PM

I have followed this bantering closely before putting my two cents worth in. Jerry's point is correct. I had a BMW pepair business in The Bay Area for 20 years and the first thing I instructed EVERY employee was "We are here for only one purpose: the customer. If we have no customer, we have no business and you have no paycheck. Everything we do is for the customer."

I can freely repeat these words because I said it over and over and over. I took great care in my clientel, BUT I did get rid of the clientel that were problems. Somehow their bills and estimates just got the message across. There is not, will not, and never will be a "perfect car," despite what some BMW owners think. No matter how good an automobile is, there is always a chance of a problem. We were there to try to minimise the chance of a catastrophic breakdown.

Now, I also believe Brad is correct, but in a different way. The 3% is a moot issue to his business. I expect he plans his business like most normal retail businesses and has built in margins for everything. I just got off the phone after speaking to J & G about a possible trade for a Sig 210 complete kit they have in stock. The manager told me my best bet is to pay in cash rather than trading as they will only give 50% of a trade's value. Hmmmm. he wants me to trade $9000.00 worth of product for the $4500.00 Sig; lots of room to hide 3% if needed.

I don't know Brad from Adam. The only thing I know is a mutual acquaintence, Ian Snedderton, who happens to be a famous (in gun circles) writer spoke very highly of Brad to me recently and Simpson's Limited has had a reputation among the Forum members of being "The" place to shop if price is of no concern. It is NEVER "too late" to salvage a situation because in general, we as a buying public remember THE LAST or THE END situation of any particular problem. If my manager had left a situation unresolved until it got to this kind of slander, he would be on the carpet immediately. Again, the 3% being a moot issue, a credit of the 3% toward a future transaction would not only make the client happy, it would get him back into the store to make a future purchase.

In the end, the remainder of The Forum would only remember that Brad (The owner, I presume, cause his name is on the door,) went out of his way to resolve the problem while still supporting his staff and saving face with the reading public. The client may not be "right" but would have a store credit which is as good as cash in his mind and will from that point on shop with this credit in mind regardless of how much it is. Try it yourself; return a product to the Home Depot and the credit memo you receive will make you shop as if you are loaded.

Jack Hiles
Mesa AZ

05-17-2006, 07:42 PM	#10
hqbmw User Join Date: Jun 2005 Location: Mesa AZ Posts: 228 Thanks: 0 Thanked 0 Times in 0 Posts	3% I have followed this bantering closely before putting my two cents worth in. Jerry's point is correct. I had a BMW pepair business in The Bay Area for 20 years and the first thing I instructed EVERY employee was "We are here for only one purpose: the customer. If we have no customer, we have no business and you have no paycheck. Everything we do is for the customer." I can freely repeat these words because I said it over and over and over. I took great care in my clientel, BUT I did get rid of the clientel that were problems. Somehow their bills and estimates just got the message across. There is not, will not, and never will be a "perfect car," despite what some BMW owners think. No matter how good an automobile is, there is always a chance of a problem. We were there to try to minimise the chance of a catastrophic breakdown. Now, I also believe Brad is correct, but in a different way. The 3% is a moot issue to his business. I expect he plans his business like most normal retail businesses and has built in margins for everything. I just got off the phone after speaking to J & G about a possible trade for a Sig 210 complete kit they have in stock. The manager told me my best bet is to pay in cash rather than trading as they will only give 50% of a trade's value. Hmmmm. he wants me to trade $9000.00 worth of product for the $4500.00 Sig; lots of room to hide 3% if needed. I don't know Brad from Adam. The only thing I know is a mutual acquaintence, Ian Snedderton, who happens to be a famous (in gun circles) writer spoke very highly of Brad to me recently and Simpson's Limited has had a reputation among the Forum members of being "The" place to shop if price is of no concern. It is NEVER "too late" to salvage a situation because in general, we as a buying public remember THE LAST or THE END situation of any particular problem. If my manager had left a situation unresolved until it got to this kind of slander, he would be on the carpet immediately. Again, the 3% being a moot issue, a credit of the 3% toward a future transaction would not only make the client happy, it would get him back into the store to make a future purchase. In the end, the remainder of The Forum would only remember that Brad (The owner, I presume, cause his name is on the door,) went out of his way to resolve the problem while still supporting his staff and saving face with the reading public. The client may not be "right" but would have a store credit which is as good as cash in his mind and will from that point on shop with this credit in mind regardless of how much it is. Try it yourself; return a product to the Home Depot and the credit memo you receive will make you shop as if you are loaded. Jack Hiles Mesa AZ